National Home Defense

Headline: 

That sound of the wind
blowing against the window
is really just the wind blowing
against the window.

Tagline: Put fear in its right place.

Body Copy: Beretta’s PX4 Storm features a simple rotating barrel design that makes it virtually jam-proof. A comforting thought for your head every night.

Headline: No other handgun puts a bullet where you need it, when you need it, like we do.

Subhead: An unparalleled barrel.

Body Copy: No other firearm packs a softer recoil or delivers faster, more accurate shots. The PX4 Storm features an ingeniously simple barrel design. Unlike most semiautomatics, this barrel does not tilt to unlock from the slide during its rearward recoil cycle. It rotates. This means the magazine holds rounds in a straight line with the chamber. Reliability is not a liability with the PX4 Storm.

Food Stuffs

In-store signage for Atlanta Bread Company

U Post

The Chick-fil-A Bowl plays host to second place SEC and ACC football teams every year.

The brief: Get fans to interact with the brand in a positive way and build awareness for the game.

Print, OOH, and online creative drove people to the website to post their most interesting stats to win tickets and prizes at the game.

Users had the choice of posting their stat automatically on Facebook or Twitter.

The stats ran on the website ticker as well as well as the user's status on Facebook or Twitter.

The stats ran on the website ticker as well as well as the user's status on Facebook or Twitter.

Ode to Jaws

Toilet Humor

Bicycle Build circa 2008

I moved to Seattle in 2008. At a garage sale I found a nice set of Ritchey Wheels I stole for $35.


I found a Nashbar frame on eBay and gave it a paint job complete with hipster stars.



Caveat emptor! After painting the frame I realized it was cracked and consequently scrapped it.



With the next frame I opted to buy a new one. Interesting fact: A handful of companies make many of world's bike frames. Different brands buy these frames from the same manufacturers and slap their logos on them, and build them up with their choice components (Shimano, SRAM, Campagnalo). So, many mid-tier bike manufacturers act as assemblers and you're dealing with very comparable bikes. You really are paying for the name. Motobecane, once a great French manufacturer, is now Le Taiwanese.



Recycled Cycles supplied all the used components and saved me some serious cash.


Something I've learned: Any do-it-yourself project will invariable take twice as long and cost twice as much as you plan. Several thousand miles later this project is still worth it.

Freshman Composition: Tom's Toothpaste

These were some of my earliest creations. I still love them. Sure, they use puns and wordplay, but you'll notice I did not once refer to poop or the male penis. Oh, and I laid the type out by hand myself.