The brief: Get fans to interact with the brand in a positive way and build awareness for the game.
Print, OOH, and online creative drove people to the website to post their most interesting stats to win tickets and prizes at the game.
Users had the choice of posting their stat automatically on Facebook or Twitter.
The stats ran on the website ticker as well as well as the user's status on Facebook or Twitter.
The stats ran on the website ticker as well as well as the user's status on Facebook or Twitter.
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