Tuesday, February 22, 2011

National Home Defense



Headline: 
That sound of the wind
blowing against the window
is really just the wind blowing
against the window.

Tagline: Put fear in its right place.

Body Copy: Beretta’s PX4 Storm features a simple rotating barrel design that makes it virtually jam-proof. A comforting thought for your head every night.




Headline: No other handgun puts a bullet where you need it, when you need it, like we do.

Subhead: An unparalleled barrel.

Body Copy: No other firearm packs a softer recoil or delivers faster, more accurate shots. The PX4 Storm features an ingeniously simple barrel design. Unlike most semiautomatics, this barrel does not tilt to unlock from the slide during its rearward recoil cycle. It rotates. This means the magazine holds rounds in a straight line with the chamber. Reliability is not a liability with the PX4 Storm.





Tuesday, February 8, 2011

Food Stuffs

In-store signage for Atlanta Bread Company





U Post

The Chick-fil-A Bowl plays host to second place SEC and ACC football teams every year.

The brief: Get fans to interact with the brand in a positive way and build awareness for the game.

Print, OOH, and online creative drove people to the website to post their most interesting stats to win tickets and prizes at the game.


Users had the choice of posting their stat automatically on Facebook or Twitter.


The stats ran on the website ticker as well as well as the user's status on Facebook or Twitter.



The stats ran on the website ticker as well as well as the user's status on Facebook or Twitter.





Ode to Jaws